Saturday, 14 July 2007

Green humor by Leonardo DiCaprio

When asked if he flew over from the US to Cannes on a plane to view the screening of his new Eco documentary 'The 11th hour' the star retorted

"No, I took a train across the Atlantic".

DiCaprio isn't best pleased with the latest Green backlash leveled at celebrities like Ludacris who popped on to the Live Earth broadcast to promote the virtues of greener living.

If you don't know the work of rap star Ludacris I'd recommend starting with hip hop anthem 'Southern Hospitality' including lyrics celebrating the virtues of the gas guzzling Cadillac Escalade;

'Ah - Cadillac grills, Cadillac bills, Check out the oil, My Cadillac spills...'

DiCaprio has a good point though; at Cannes he goes on to say, "If you're going to attack somebody on the way they conduct their life, let's talk about the big picture, let's see what big oil companies are doing"

Well lets see, Shell had that wonderful full length ad also worthy of a screening at Cannes.

Green Navy Tactics Revealed

Do what the Navy do in the bath and save hundreds of gallons of water for something much more useful, like washing your sexy Green imp car.

Thursday, 12 July 2007

Gordon more Brown than Green

New British Prime Minister Gordon starts proceedings with more brown stuff than anything considered green and friendly.

His choice of company car?

None other than a 4.2 litre Jaguar XJ V8.

I got that picture from a website about 'supercars'. Super it certainly is; Super brown and not green.

Looking a damn site better than the average super green car, this car falls into the Government’s own top band of green liberty takers with an emissions ratio of 269 grammes of carbon per kilometre, or just over one kilo for every four kilometres.

So what to do about sorting this Brown mess out? Ask Jaguar to build a hybrid model for billions ready in 10 years time? Yes.

In the mean time - Go Carbon Free have awarded Mr Brown with Four Gold Star Carbon credits that will offset his Jags carbon tyre print.

What have done is saved Browns arse from a green debacle and I look forward to seeing who they save next. offer 1000's of products to shop for online. Whatever you buy will earn you carbon credits from that are used to offset your own carbon footprint. You shop greener without changing the way you shop online.

Thats gotta be a good thing.

Thursday, 5 July 2007

Greenpeace advert doesnt work

Greenpeace have a neat and direct message in a new ad here.

If you dont do something about global warming now you and your children will hear about it.

I get the message. It makes sense to me but it doesnt really push me in to thinking more about this issue and its effects on my children. No, not really. Probably because I dont have any children. I'm not planning on any soon either. Also, I hear the real effects of global warming will take place well after I die.

So why do I care? Really, why?

This is the sort of question that hits more and more people that come in to contact with campaigns such as the one by Greenpeace. Green campaigns are imaginative, smart, young and exciting but does the idea of being a smarter greener person really stem from ones fundamental desire to save the planet?

In the majority of cases I dont think it is.

Hybrid cars are cheaper to run in the long term.
Green shopping portals offer cool incentives and make you feel better.
Local food is good for your health.

Its all about you.

Coca Cola green report

Coca Cola released their Corporate Responsibility and Sustainability Report for last year. Its here.

Always good to read up on a companies efforts to be kind to the environment and everyone within it. Does add value to their product. Pepsi, where are you?

I'd like to see some handy summaries available to those of us that cant be reading 60 pages in PDF format. In the mean time, here are some highlights:
  • Average water used to make 1 litre of beverage 2005 was 1.95 litres. In 2006 it was 1.85 litres. Maybe they're selling less?

  • Coca Cola use hybrid truck to deliver their drinks. These trucks convert breaking energy in to supplementary power which end up adding to their fuel efficiency by up to 32%.

  • Vending machines make up a significant proportion of Cokes energy consumption. They have newer lighter types that have been rolled out across Europe which boost energy efficiency up to 35%. Lovely.

Saturday, 30 June 2007

Green message lost on kids

According to the Department For the Environment, only half of 11 to 17 year olds care about environmental issues.
In contrast, grow a little up a bit and you'll probably be part of the 91% of University and College students that believe that in 25 years, climate change would be "hitting the world hard".

Seems to me that in promoting the virtues of green smartness, we have overlooked an important part of our society. There's only so much Blue Peter can do on there own.

Get me the number of Shrek's agent now!

Friday, 29 June 2007

5 reasons local food is better

Keeping close to the subject of green smartness and fat fighting, Michele Morris has written a great article on the benefits of shopping for local food in season.

Here is a summary;

  1. When something is in season theres probably more of it which means cheaper food yay!

  2. Local food in season is going taste better because it wont suffer the effects of transportation and its related preservation efforts.

  3. You get variety if you go for seasonal stuff. Stick to seasonal food and your diet and life will be varied. Your tummy will be pleased too!

  4. Since local food doesn't travel so far, you're not adding to transportation polluting. Good job!

  5. Looking for local season foods means that frozen pizza finds itself at the bottom of you shopping list if at all on it. Eating local seasonal food is great for your body. Treat yourself right and be happy.