According to the Department For the Environment, only half of 11 to 17 year olds care about environmental issues.
In contrast, grow a little up a bit and you'll probably be part of the 91% of University and College students that believe that in 25 years, climate change would be "hitting the world hard".
Seems to me that in promoting the virtues of green smartness, we have overlooked an important part of our society. There's only so much Blue Peter can do on there own.
Get me the number of Shrek's agent now!
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