I'm looking forward to it too. I see a lot of the motivation in being green coming from the need to be seen to be doing good. Now I don't usually mention my charity work but...
Being green is similar to losing weight and losing weight is very much like being fashionable. I think a lot of it is about everyone else’s opinion in turn which feeds your own.
This may be fine for some but is it sustainable? It certainly makes for a sustainable industry in selling green doest it?
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