Tuesday, 26 June 2007

The good, the bad and the unfriendly

YouGov did a survery for Marketing week asking the people who the friendliest and most unfriendly brands were.

Goes without saying that the airlines did badly out of the deal. Tesco however, very friendly in spite of its reputation as the dark force of british retail.

It just goes to show what a real effort can bring. Now as always, once you start you cant stop. Brands that go all out saving schools need to keep it up and add to their green armory rather than follow the mainstream hype that is - Green.

With this in mind well meaning start up sites are only going to benefit from the increased push from the green giants. The fact they are targeting younger people, children and parents of children can only signal a well meaning future.

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